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BMW States highest ever sales in H1 2025 in India
Talk about making a statement! BMW Group has just announced absolutely stellar sales results for H1 2025, marking their highest-ever sales during a first half of any year. This impressive feat reflects a significant surge in demand across their premium portfolio, demonstrating robust growth even amidst what can be a challenging environment. For anyone following the luxury car space, this is undeniably a record-breaking achievement.
A Deep Dive into the Numbers: 10,343 Units and Beyond
The numbers truly tell a story of remarkable growth. The BMW Group recorded a total of 10,343 units delivered between January and June 2025. This grand total includes 7,774 units from the BMW and Mini brands combined, alongside 2,569 motorcycles under BMW Motorrad. Specifically, the BMW brand contributed 7,477 cars, while Mini added 297 vehicles to this impressive tally. This represents a solid 10% year-on-year growth compared to the same period last year, showcasing strong momentum through the second quarter as well.
This performance highlights how effectively the brand is connecting with premium buyers. Each month in the second quarter (April-June) actually registered its own best-ever sales figures, proving that this upward trend is consistent and robust. It’s clear that their strategic moves are resonating well with consumers in the luxury market.
Also Read: June 2025: Specialty about Hyundai Creta Sales
Powering Growth: EVs and Long Wheelbase Models Lead the Way
A significant part of this record-breaking success comes from two key areas: electric vehicles (EVs) and long-wheelbase luxury models. The BMW Group has solidified its position as the leader in the luxury EV segment, selling 1,322 electric BMW and Mini vehicles in H1 2025. This marks an astonishing 234% growth in EV sales year-on-year, with electric cars now making up 18% of the total BMW Group car sales. The iX1 Long Wheelbase has emerged as the highest-selling electric car, followed closely by the flagship BMW i7.
Furthermore, long-wheelbase models like the BMW 3 Series, 5 Series, 7 Series, and iX1 saw a phenomenal 159% growth, now accounting for 47% of total BMW sales. The BMW 5 Series was notably the highest-selling BMW sedan, while the 3 Series maintained its top position in the premium sedan segment. Even their Sports Activity Vehicles (SAVs) saw a robust 17% growth.
A Holistic Approach: Retail, Finance, and Customer Experience
This exceptional performance isn’t just about great products; it’s also a testament to BMW Group’s comprehensive approach to the customer experience. Initiatives like their “Retail.NEXT” program are transforming showrooms into immersive, digitally-enabled spaces, enhancing the buyer’s journey. Complementing this, flexible financial offerings from BMW Financial Services are making luxury ownership more accessible than ever, with solutions like low EMIs and assured buy-back options.
BMW Motorrad also contributed strongly with 2,569 units delivered, further solidifying the Group’s diverse market presence. This record-breaking H1 2025 is a clear indicator that the BMW Group is not only selling vehicles but also building a stronger relationship with its customers through innovation in every aspect of the brand experience. Their focus on electric mobility, highly demanded long-wheelbase models, and a premium customer journey truly sets them apart.
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